Unlock the Power of
SOCIAL MEDIA
Having a strong social media strategy can be a game changer for a brand or a business. Let us teach you how you can leverage social media to make an impact at any level.
Our online course allows you to learn at your own pace. Learn from award-winning digital marketers in the field with strategies you can implement real-time. You will receive:
10 core lessons from strategy development, writing, crisis communications, paid media, and more
9 expert guest interviews to spotlight and expand on each lesson
4 in-depth discussions with case study examples
Real-life templates + tool guide
Worksheets + optional quizzes
Notable Case Studies
What Topics Will We Cover?
The Importance of Social Media
The core reasons for why social media is such a phenomenon in our culture and how businesses can leverage it for success. The lesson includes review overarching principles, different content types, as well as pros and cons for each platform.
Discovery and Social Brand Voice
How to build a roadmap for your business in social media from competitive audits, persona mapping, and creating a brand personality. The lesson shows how to complete a social voice exercise and how to apply that to brand value pillars.
Writing Effectively for Social Media
Compelling content and best practices for each channel. We also review how to repurpose long-form content to make several assets and build out your social media calendar.
Community and Crisis Management
Dealing with negative feedback and effective responses for different types of complainers. The lesson includes how to run a social media war room as well as partnering with other departments to respond effectively.
Paid Media and Influencer Partnerships
Amplifying content through paid media in the form of advertising or influencer-based partnerships. We will discuss different levels of partnerships, outreach, as well as the best strategies for paid media.
Measuring Success in Social Media
How to report on your social media efforts and what goes into creating a social media report. The lesson will review best practices, units of measure, and how to overcome roadblocks.
Integrating Social Media Across Your Organization
Omnichannel marketing that weaves social media into every touchpoint along the way. The lesson will look at key examples of how to integrate social media into the full customer experience.
Meet Your Instructor
About Ann Marie Taepke
Ann Marie Taepke has been working in social media marketing since its infancy in 2008. Her innovative and creative digital strategies have led to multiple award-winning social media campaigns for our Walk West clients. Along with shaping digital efforts including social media strategy, content development and campaign distribution, Ann Marie helped Walk West create and co-instruct the first-ever 96-hour course on social media strategy for Wake Tech Community College.
Ann Marie has extensive brand experience for national clients like Jeep, Fox Home Entertainment, AstraZeneca, Carlson Rezidor Hotel Group and Velcro Companies. She is currently writing a book on how to create shareable digital campaigns and engaging in speaking opportunities across the Triangle and beyond.
Featuring 9 Guest Interviews from Real Experts
Hear What Other Students Are Saying
